All but the very lucky few are suffering at the hands of the current economic downturn. While it’s certainly not the first recession we’ve faced it is proving to be a big one and in times like these it is the smart marketer and the smart business owner that comes out on top.

The main key to marketing in a recession isn’t necessarily to plump for the cheapest option but to make use of the most effective and the most cost effective marketing solutions. Every aspect of your marketing should be about finding value and this may lead to increased spending in some areas as well as decreased spending in others.